Holiday Book = Opportunity? What the 3MQ Actually Reveals

During last week’s live presentation, Jon Miller, Nielsen’s senior director of audience and consumer insights, shared key learnings from a full year of the 3-Minute Qualifier (3MQ), including insights from holiday ratings data.

In this clip, Miller reminds sellers why holiday audience data shouldn’t be dismissed or discounted. Learn how the 3-Minute Qualifier highlights real listener engagement, reveals growing audience levels across multiple formats — not just holiday music — and strengthens conversations with advertisers about radio’s true reach and impact.

Want to hear more? Watch the presentation on demand here.