January Deep Freeze Impacts Small Business Foot Traffic, New Fiserv Data Shows

“In January, small businesses faced headwinds as consumers rebalanced their spending following a busy holiday season, and winter weather kept many at home during the latter half of the month,” said Prasanna Dhore, Chief Data Officer, Fiserv. “As a result, restaurants, hotels and several retail categories saw the sharp slowdowns in sales, while select service-based businesses posted strong sales gains to start the year.”