RAB Insights

RAB Research Archive

Be the Calmest Voice in the Room



Our customers look to us for more reassurance than we realize. This is especially true if we’re doing our job right, becoming so trusted that we’re thought of as an extension of their own team.

Tune into your emotional state before customer interactions, so you know when you’re at risk of communicating stress and negativity. If you are, then postpone the conversation until you’re ready to project calm instead — because credibility begins with perception.

Source: Brittany Schmid, sales trainer



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