Gen Alpha Loves Brick-and-Mortar Retail. Here’s What They Want When They Shop.

Despite growing up fully digital, Gen Alpha shoppers are showing strong enthusiasm for physical retail — but they expect stores to blend digital fluency, social interaction, and immersive experiences rather than just transactional shopping.

Retailers that create engaging environments, hands-on discovery, and seamless digital-to-physical journeys are more likely to capture attention from this generation that moves fluidly between online and offline worlds.