Radio Advertisers Prefer Gut Over Data

If advertisers are judging campaigns by digital-style metrics, what does that mean for radio? This video explains why the answer may be more positive — and more strategic — than you think.

During last week's live presentation, Gordon Borrell and Jim Brown of Borrell Associates shared key insights from RAB's 14th Annual Digital Benchmark report. Watch the presentation on demand or explore the full report to uncover radio's revenue outlook, evolving advertiser perspectives and potential opportunities ahead for sellers ready to adapt.