Gain a Smarter Sales Advantage with Instant Backgrounds

One of the best ways to connect with local prospects and better serve current advertisers is to truly understand their industry. Instant Backgrounds give you fast access to category insights that help you speak the language of your clients, identify business challenges and uncover marketing opportunities that matter.

With recently updated categories like Convenience Stores/Gas Stations, Fast Food Restaurants and Higher Education, now is the perfect time to dive in. Use these insights to shape your opening conversations, ask stronger questions and position yourself as a more strategic partner from the very first interaction.

It’s no surprise that RAB members consistently rank Instant Backgrounds among their favorite tools. Each report provides valuable data including who buys, what they buy and when they buy, giving you practical intelligence you can apply immediately to prospecting and client conversations.

Click here to explore all available Instant Background categories and remember to check back often as new updates are added regularly.