What Do Couples Argue About?

A new YouGov survey finds that the most common source of conflict among couples isn’t major issues — it’s how things are said, with tone of voice or attitude topping the list (36%), followed by communication styles (29%) and money (26%).

The findings highlight how everyday communication and emotional dynamics shape relationships, suggesting strong engagement potential for businesses and services centered on connection, wellness, financial planning, and shared experiences that help couples navigate stress and strengthen relationships.