RAB Insights

RAB Research Archive

Four Ways Americans Seek Medical Advice



Despite the rise of online health information and digital tools, most Americans still rely primarily on their personal doctor for medical advice, with trusted healthcare professionals remaining the central source of guidance even as people also consult medical websites and other resources.

This reinforces how trust and established relationships continue to shape healthcare decisions, highlighting opportunities for organizations that emphasize credibility, education, and personalized expertise to stand out in an increasingly information-saturated environment.

Source: Gallup



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