Training + Digital Savvy = Sales Success

What’s separating today’s top-performing sellers from everyone else? Training, digital confidence and a clear understanding of where revenue opportunities are evolving.

The RAB and Borrell Associates 14th Digital Benchmark Report, sponsored by Marketron, highlights how digital knowledge, ongoing training and strategic selling are shaping revenue growth across the industry. As one of RAB’s most-used member resources, this year’s presentation and report deliver insights media sellers need to stay competitive in 2026 and beyond.

If you want to better understand advertiser expectations, emerging revenue categories and how digital fluency strengthens your sales conversations, this is a must-watch and a must-read.

RAB members can watch the full presentation here and download the report here.