Zillow Forecasts Improved Rent Affordability Ahead (January Rental Report)

The January 2026 Zillow Rent Report shows that U.S. rent growth has slowed in many markets following earlier rapid increases, yet affordability challenges persist in major metros where median rents remain high relative to incomes.

With renters still feeling cost pressure, businesses that help consumers navigate housing costs, evaluate relocation options, or find value opportunities are particularly well-positioned to connect with audiences focused on financial flexibility and lifestyle choices.