The Knot Worldwide Future of Marriage: 2026 Trends To Watch Report

Couples planning 2026 weddings are redefining celebrations by balancing economic pressures with creative personalization, increasingly using AI tools and drawing strong inspiration from celebrity engagements and weddings.

This report shows where engaged couples will focus their attention and spending in 2026—from AI-driven planning touchpoints to celebrity-shaped aesthetics—so ad teams can align inventory, creative and timing to capture high-intent audiences at the right moments.