RAB Insights

RAB Research Archive

Is Staffing Eroding Customer Experience?



Staffing shortages are undermining customer experience as employees feel increasingly responsible for quality but lack the organizational support needed to reliably deliver on customer promises.

Thin headcount hurts service quality and trust, leading brands to shift budgets and reduce renewals—directly increasing churn and weakening pricing power for ad sales teams.

Source: Gallup



View / Download Share