RAB Insights

RAB Research Archive

How Americans Communicate in 2026: The Rise of Messaging & AI Trends



ext messaging continues to replace traditional phone calls for many Americans, while AI tools are slowly entering everyday communication habits — though adoption remains early.

As communication shifts toward faster, written and tech-enabled interactions, brands centered on connection, convenience and digital engagement may benefit from aligning with how consumers now prefer to interact.

Source: YouGov



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