Prospecting is Where Every Sale Begins. Are You Doing it Effectively?

RAB's Seven Steps of Selling is the foundation of a successful career in sales and this session zeroes in on one of the most important steps in the process: prospecting. Whether you’re new to the industry or a seasoned seller looking to sharpen your approach, this presentation will challenge how you think about finding and developing new business.

As Jon Latzer, vice president/general manager, Salem Surround, shared during last year’s presentation: “Prospecting in an art. It’s not a science. There’s no one way of doing this, which to some people, is uncomfortable.” Jon joins Jeff again this year to show his latest technology tools and insights on getting that critical first meeting.

Register here and join us at noon CT on March 18, 2026, to learn practical insights, fresh perspective and proven strategies that will help you identify opportunities, build stronger pipelines and set the stage for more successful sales conversations.