One Voice for Radio: Winning with Radio + Digital

Digital now accounts for more than 70% of ad revenue, and the majority of those dollars are flowing out of local markets. That shift is redefining how advertisers choose their media partners.

In this final clip of the series, Erik Hellum, Townsquare Media shares his perspective on why well-trained sales teams that can combine radio’s brand-building power with digital capabilities may be best positioned to win — and keep local advertising dollars working locally.

Watch the full presentation on demand here.