Spring Allergy Season is Underway and It’s Reshaping the OTC Aisle

Nearly one in three Americans (32%) suffer from pollen allergies, and these consumers are heavy buyers of over-the-counter treatments such as antihistamines, sinus relief products, and nasal sprays as spring allergy season ramps up.

Businesses tied to seasonal health needs — including pharmacies, grocery stores, big-box retailers, urgent care clinics, and allergy specialists — can benefit from reaching consumers actively seeking relief and comparing options as demand for symptom control spikes.