The Diary Service Transformation Is Here — Are You Ready?

Radio measurement is evolving — and understanding what’s ahead will help you have stronger conversations with advertisers.

Join us on April 1 for this RAB Live presentation to learn about the rollout of Nielsen’s new diary survey methodology, mSurvey, and what this major measurement upgrade launching in Spring 2026 means for radio.

During this session, Robin Gentry and Rich Tunkel of Nielsen Audio will walk through the evolution of the diary service, how mSurvey works and the benefits this transformation will bring to radio’s measurement and insights.

If you want to stay ahead of industry changes and understand how this new approach will shape audience measurement, this is a session you won’t want to miss.

The live virtual session and accompanying resources are free and open to the radio and advertising industry. Register now and join us at 12 p.m. CT on April 1.