15 Hours Back — and Better Prospect Conversations

What if AI could give you back hours of your week while helping you have more meaningful conversations with prospects? During RAB’s Seven Steps of Selling presentation focused on prospecting, Jon Latzer, vice president/general manager, Salem Surround, returned this year to share the latest technology tools and insights for securing that critical first meeting.

In this clip, Latzer explains how using AI as a prospecting assistant—uncovering business insights and helping prepare smarter questions—can save hours of research and allow sellers to focus on the conversations that move business forward.

You can view the presentation on demand here.