Research: The Same Easter Budget Now Buys 40% Less Candy Than in 2020

Easter candy prices have risen roughly 67% since 2020 while household budgets have increased only about 15%, meaning the same spending now buys about 40% less candy due to cumulative inflation and shrinkflation effects.

As incremental price increases compound over time and reduce purchasing power without a single noticeable jump, consumers are increasingly forced to adjust traditions, trade-offs and perceived value in everyday seasonal spending.