Don’t Miss RAB Sessions at NAB Show in April

Mark your calendars! RAB will be presenting specialized sales and marketing sessions at NAB Show on April 18-22 in Las Vegas. These sessions are specifically designed for radio sales professionals and will cover cutting-edge strategies for local broadcasters.

Don’t miss Beyond Search: How Broadcasters Can Win or Lose in AI-Powered Search, an RAB session taking place at 1:30 p.m. on Monday, April 20. This session will focus on AI and how to make sure it knows your stations and your advertisers.

In a world increasing dominated by AI-powered search, what AI knows about your stations and your advertising clients is critical. How can you be sure the various LLMs accurately reflect the value of your local marketing assets? How can you make sure your local advertising clients aren't shut out of AI chat by major national brands? Discover urgent steps to ensure your stations, local brands and advertisers get found and recommended by AI engines replacing traditional search.

This presentation features Michael Gursha of Point Curve, Kelli Frieler, Vibrant Impact, and Jon Latzer, Salem Surround, and will be moderated by RAB’s Dave Casper.

Register for 2026 NAB Show and see more info here.