Home Improvement in the U.S. is Hands-on but Rarely Fully DIY

While a majority of Americans take a hands-on approach to home improvement, most projects are not fully DIY—people commonly handle smaller tasks themselves but rely on professionals for more complex work or to complete the job.

As this hybrid approach grows, opportunity centers on engaging home improvement retailers, hardware stores, specialty contractors, and service providers that support both DIY shoppers and those seeking professional assistance.