Right and Wrong Way to Sleep, According to Americans

Most Americans believe there is a “right” way to sleep, with 76% following strict bedtime routines and 79% saying consistency improves their rest, though preferences vary widely and many common sleep beliefs are actually myths.

Sleep brands, mattress retailers, wellness providers, and healthcare services have an opportunity to connect with consumers actively seeking better rest by emphasizing personalized solutions, comfort, and routines that improve sleep quality.