2026 Quick Service Restaurant Study: Winning the Cost-Conscious Diner

Most quick-service restaurant customers are prioritizing immediate savings over perks, with 85% saying discounts and value are the main reason they join loyalty programs and many willing to switch brands for better deals.

Quick-service restaurants, convenience stores, and food brands can attract and retain cost-conscious diners by emphasizing clear value, easy-to-use rewards, and promotions that directly impact everyday spending decisions.