Three-Quarters of Americans at Least Sometimes Use Other Devices While Watching Movies or TV

About three-quarters of Americans (76%) say they at least sometimes use another device while watching TV or movies, highlighting how multi-screen behavior has become a standard part of media consumption.

That always-on, multi-screen behavior reinforces how audio—particularly radio—can spark real-time action, prompting listeners to search, scroll or engage instantly, making it a powerful amplifier for digital campaigns built to drive response.