Retail, Food, and Beverage: Essential Data and Insights

Consumer behavior across retail and food is shifting rapidly, with more Americans prioritizing health (functional foods with added benefits), aligning purchases with personal values (52% willing to pay more for brands that reflect their image), and balancing digital convenience with a continued preference for in-store experiences due to privacy and app fatigue concerns.

These evolving expectations create an opportunity for brands to use radio’s reach and trust to influence consideration and brand perception, while digital channels capture intent—especially for categories like grocery, restaurants and CPG where values, convenience and real-time decisions intersect.