Don’t Miss This RAB-Produced Session at 2026 NAB Show

Mark your calendars! RAB will be presenting specialized sales and marketing sessions at NAB Show on April 18-22 in Las Vegas. These sessions are specifically designed for radio sales professionals and will cover cutting-edge strategies for local broadcasters.

Election 2026: Capturing Radio's Political Ad Opportunity in the Midterms will focus on opportunities elections will bring to radio this year and beyond. Steve Passwaiter, president, Silver Oak Political, will join us for this RAB-produced session.

The 2024 political cycle generated $11 billion in ad spend, yet radio captured minimal share. With 2026 midterms approaching, this panel will reveal actionable strategies for how broadcasters can position themselves and capture meaningful political advertising revenue with an emphasis on how to leverage local political races and opportunities that already position radio for 2028.

This session takes place at 3:30 p.m. on Monday, April 20 at North Hall N259.