2026 Consumer Texting Behavior Report

Text messaging has become a dominant communication channel, with 89% of consumers now opted into business texts, 87% checking messages within 15 minutes and 70% expecting responses within an hour, while engagement increasingly depends on delivering immediate, tangible value.

This shift toward real-time, high-expectation communication creates urgency for retail, restaurants, healthcare and service-based businesses to deliver timely, relevant messaging that drives engagement and action in increasingly competitive attention environments.