Spring Seller Survey: Optimism Meets Reality in the 2026 Housing Market

Sellers are entering the 2026 market with strong confidence—83% expect to receive their asking price or more and three-quarters believe it’s a good time to sell—but rising concession expectations (39%, up from 30% last year) and regional differences signal a market that is becoming more balanced and nuanced.

This mix of optimism and realism points to more strategic decision-making, creating momentum for real estate, home improvement, financial services and moving-related categories that must align with shifting expectations around pricing, timing and local market dynamics.