E-commerce + radio: A beautiful match!
If your station operates a half-off certificate program or shopping site, it may be time to re-evaluate your current partner. As you explore new options, here are a few important factors to keep in mind:
- Get paid without delays. You shouldn’t have to wait for your money. Look for a partner that deposits sales proceeds directly into your bank account in real time.
- Protect your data. Review agreements carefully and make sure you retain full ownership, access, and control of your first-party data.
- Maintain control over fees. What may seem like a good deal upfront can quickly become costly. Allowing third-party service charges can add unnecessary expense for both you and your listeners.
- Choose a platform built specifically for radio. While many tools can sell certificates online, radio certificate programs have unique requirements that generic platforms often don’t address.
As you consider new partners, GoCart offers a mobile-ready solution that can be up and running quickly. Create buy-it-now offers, run auctions with max-bidding and reserve pricing, and even deliver instant mobile certificates. The platform is feature-rich—and best of all, you control your funds, your data, your service charges, and more. It’s even built for radio, by radio.
To learn more about RAB’s mobile-first e-commerce solution, visit GoCart at www.rab.com/gocart or contact Jean Hetherington at jhetherington@rab.com.
Source: RAB
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