RAB Insights

RAB Research Archive

Wealth Transfer from Boomers to Millennials Reshaping Spending Trends Now



A seismic shift in wealth distribution is already reshaping consumer spending patterns across America, according to a recent study from Visa Business and Economic Insights (VBEI). This “Great Wealth Transfer,” estimated at a staggering $36 trillion, is set to ripple through the economy over the next 20 years, with immediate consequences for small businesses, particularly in sectors like housing, travel, and retail.

Source: Small Business Trends



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