What Sets Great Sellers Apart? They Bring Opportunities.

Every seller has access to ratings or research and advertising solutions. What separates the best sales professionals is their ability to bring clients opportunities they weren't expecting.

Co-op advertising is one of those opportunities.

Many manufacturers, distributors and franchise organizations offer co-op programs that help offset advertising costs, yet countless businesses never take advantage of the funding available to them. They either don't know the programs exist or aren't sure how to qualify. Imagine being the salesperson who changes that.

Instead of simply recommending an advertising campaign, you're showing clients how they can potentially extend their budget, increase their marketing presence and take advantage of dollars that may already be available. That's the kind of conversation that builds credibility and long-term relationships.

The best part? Many co-op programs have deadlines, seasonal promotions or limited funding, making timely conversations even more valuable. A quick review today could uncover an opportunity that benefits both your client and your station.

Take a look at the current co-op programs below. Your next sales opportunity may begin with helping a prospect discover funding they didn't know they had.

• Mahindra’s Red White & Blue Summer Savings Event! Offer Valid for Limited Time Only
• Hyundai Getaway Sales Event! Offer Expires 8/3/2026
• Big Summer Savings From Lennox! Offer Expires 8/14/2026
• E-Z-GO Beat the Heat Sales Event! Offer Expires 8/31/2026