Hear from our July RAB Superuser Group and Their Success! 

Join us as we recognize Albany Broadcasting Co., part of Pamal Broadcasting, as the July 2026 Superuser Group. Representing the Albany, NY market, Kim Frustere, regional sales manager, shares some insights into the team, favorite resources as well as a recent success.

What is the makeup of the PAMAL Broadcasting team? Is it a mix of new and seasoned sellers?
We are a mix of new and seasoned sellers.

How does the PAMAL Broadcasting sales team implement RAB resources? Is there a focus on RAB tools in sales meetings to keep member benefits top-of-mind and part of daily usage?
RAB resource usage varies by seller. More experienced reps use the tools independently, while newer AEs rely on them more heavily for prospecting, research and training. We do incorporate RAB into sales meetings as well as leverage on demand training.

What are the sales team’s favorite RAB resources and tools and why?
Co-op advertising is one their favorites. Sellers use this to uncover opportunities and it makes them feel like they are more strategic when talking to clients and prospects.

What has been the biggest success for the Pamal Broadcasting sales team this year and what contributed to that success?
An auto dealer who'd been running limited schedules on just a few stations increased their spend after expanding to all stations. The seller stayed engaged, consistently making the case for radio using RAB's research tools and industry trends, building the relationship until the dealer committed to a fuller, multi-station schedule.

Finish this sentence: “This Is Radio… “
THIS! Is Radio - locally owned, trusted in the town we live in, delivering the return you can count on. Thank you for your responses! 

This group received radio-themed gifts from us. Stay tuned to Radio Sales Today and be on the lookout for August’s RAB.com Superuser announcement! Your name may be next.