RAB Insights

RAB Research Archive

2026 Cruiseline.com and Shipmate Member Survey Results



The 2026 Cruiseline.com and Shipmate Member Survey of more than 5,500 cruise travelers found that 92.8% already have at least one cruise booked for 2026 or beyond, and 70.3% plan to book additional cruises. While the Caribbean remains the most popular destination, interest is growing in Mediterranean, transatlantic and Northern Europe itineraries. Travelers are also planning farther in advance, with 82% booking seven months or more before departure, and longer voyages of 8–13 nights are becoming increasingly popular.

The findings point to sustained demand for leisure travel and a consumer who is willing to commit to vacations well in advance. That creates opportunities not only for cruise lines and travel advisors, but also for airlines, hotels, restaurants, attractions, retailers, insurance providers and local businesses that can reach travelers early in the planning process and promote upgrades, excursions and complementary travel experiences.

Source: Cruiseline.com



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