Congratulations to Midwest Communications — RAB’s August Superuser Group of the Month!

A true superuser doesn’t just use a platform - they make the most of it. Each month, RAB recognizes a member group that stands out for actively using RAB tools, resources and insights to strengthen sales efforts and deliver greater value to advertisers.

For August, congratulations go to Midwest Communications, with special recognition to the Wausau, Wisconsin, market, where Brian Mitz, vice president, director of sales and market manager, and his team demonstrated exceptional engagement with RAB resources. While the Wausau market earned this month’s spotlight, strong and consistent use of RAB tools can be found across the entire Midwest Communications organization.

Family-owned and operated by the Wright family since 1958, Midwest Communications has grown into one of the nation's leading multimedia companies. Under the leadership of President and Chairman Peter Tanz, the company serves listeners and advertisers through 81 radio stations and 75 brands across Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, South Dakota, Tennessee and Wisconsin. As a thank-you for their RAB expertise, the Wausau team will receive an RAB radio-themed gift, so please contact us to claim it!

In an upcoming issue of Radio Sales Today, you'll also get an inside look at how the Wausau team and the Midwest Communications organization use RAB tools and resources to support sales success and uncover new opportunities.

RAB Superusers are randomly selected each month based on engagement with RAB tools and services, so your station or market could be next. Keep exploring, learning and making the most of everything available on RAB.com and watch future editions of Radio Sales Today to see who's featured next.