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RAB Research Archive

Are Political Parties Entitled to the Lowest Unit Charge?



As we approach the Lowest Unit Charge (LUC) window for the upcoming general elections (the LUC window opens on September 4, 60 days before the November 3 general election), there’s was a recent Supreme Court decision that will likely have a significant impact on the amount of political advertising that is now eligible for the LUC.

Read on as Brad Deutsch, principal at Foster Garvey PC shares what this means for political advertising rates.

Source: Brad Deutsch, Principal, Foster Garvey PC



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