The Best Sales Calls Begin Before You Walk Through the Door

Successful sales conversations aren't built on great presentations alone - they're built on preparation. Walking into a meeting with ideas that help solve a client's business challenges immediately sets the tone for a more productive discussion.

Co-op advertising is one of those ideas. Many manufacturers, distributors and franchise organizations offer co-op programs that reimburse qualifying advertising expenses, giving businesses an opportunity to extend their marketing budgets. Yet many advertisers never take advantage of these funds simply because they don't know they're available.

Taking a few minutes to review current co-op programs before your next sales call could uncover an opportunity that adds value for your client and differentiates you from the competition. It's a simple way to demonstrate preparation, build credibility and help clients make the most of their marketing investment.

Review the latest co-op opportunities below and make your next sales call your best-prepared one.

• The Subaru A Lot to Love Event! Offer Expires 8/31/2026
• Amana Labor Day Sale! Offer Valid 8/27/2026 - 9/16/2026
• Simmons Beautyrest Labor Day Sale! Offer Valid 8/11/2026 - 9/15/2026