RAB Insights

RAB Research Archive

Seven In-Store Holiday Design Trends for 2026



In-store holiday décor can serve as a key conversion tool for retailers. The right environment extends how long shoppers stay, shapes how they perceive the brand, and creates the kind of shareable moments that drive foot traffic before a customer ever walks in the door, according to Ambius' “Holiday Décor Trends for 2026” guide.

Source: Chain Store Age



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