What Does AI Know About Your Business? RAB's AI Visibility Toolkit Can Help

The latest presentation in RAB’s AI Advantage for Radio Sales series explored AI visibility and why understanding how businesses appear in AI-generated results is becoming increasingly important. RAB's Dave Casper and Jeff Schmidt were joined by Rob Meisse, president and general manager of Mid-State Multimedia Group, to share insights sellers can use to better understand AI visibility and help clients navigate this rapidly evolving space.

In this clip, Meisse talks about how to improve your station’s AI visibility by demonstrating how simply asking an AI platform to evaluate a business can uncover what it knows, what it doesn’t and where opportunities for improvement may exist. Watch the full presentation on demand to learn more about AI visibility and how these insights can open the door to valuable conversations with prospects and existing clients.