RAB Insights

RAB Research Archive

Prospecting Isn’t Dead. Bad Prospecting Is.



Outbound call prospecting is very much alive for those who follow the Smart Calling success formula: relevant prospect intelligence, plugged into planned, practiced, persuasive and proven messaging, repeated persistently, with a positive attitude = sales results. The weak, the meek and the lazy will not do it. The successful pros already are.

Source: Art Sobczak, author and international speaker and sales trainer



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