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RAB Research Archive

The Most Popular Sandwich In Every State, Mapped



Sandwich preferences have a distinctly local flavor, according to a state-by-state analysis of the most-searched sandwiches. Turkey sandwiches led the country, ranking first in seven states, followed by grilled cheese in six states and pastrami on rye in four. Regional favorites also stood out, including the Philly cheesesteak in Pennsylvania, Cuban sandwich in Florida, crab cake sandwich in Maryland, lobster roll in Maine and po’ boy in Louisiana.

The findings give sellers a fun, localized way to start conversations with restaurants, delis, sandwich shops, bakeries, supermarkets, convenience stores and food delivery services. Businesses can tap into hometown favorites through promotions, limited-time specials or campaigns that invite consumers to weigh in on whether their state picked the right sandwich.

Source: Mental Floss



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