Come Over October™ Survey Finds An Untapped Opportunity For Wine: Give People More Reasons To Come Together

Wine remains closely tied to social connection, but consumers may need a reason to get together. A Come Over October survey of 1,553 wine consumers found 61% say wine is almost always part of their social gatherings, while 41% said having a specific occasion would make them more likely to host a gathering with wine. Easy recipes and food-pairing ideas were even more influential at 44%, while 32% wanted wine recommendations for different budgets or occasions.

The research suggests businesses can create occasions rather than simply wait for them. Sellers can approach wineries, wine retailers, restaurants, wine bars, grocery stores, specialty food retailers and event venues with ideas built around tastings, food pairings, entertaining at home and events that give consumers an easy reason to gather and spend.