How AI Is Influencing Vehicle Discovery and What Dealers Can Do About It

According to the latest study by Cox Automotive, the AI in Auto Retail Tracker, 63% of in-market vehicle shoppers say they ‘definitely or probably will use’ AI during their next vehicle purchase journey. At the same time, AI tools are approaching parity with automotive shopping sites as a vehicle research source. The result is a shopping experience increasingly centered on recommendations, summaries, and answers rather than lists of links.