Metrics Are The New Referral Currency In Home-Based Care

Relationships alone are no longer enough to generate referrals in home-based care. Health systems and payers are increasingly evaluating providers based on measurable results, including quality ratings, hospital readmission rates, speed of accepting referrals, insurance coverage and the ability to handle complex cases. As referral networks narrow, home health and home care providers are investing in technology and data collection to demonstrate their performance and value.

The shift gives sellers a reason to talk with home health agencies, home care providers, hospice organizations and other senior care services about communicating more than compassionate care. Advertising can help these businesses build their reputations by highlighting quality, capabilities, outcomes and other differentiators that matter to patients and families as well as referral partners.