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RAB Research Archive

Timing Can Turn An Opportunity Into A Sale



Sometimes the difference between a missed opportunity and a new sale is simply being there at the right time with the right idea. Co-op advertising gives you another reason to reach out to prospects and clients before those opportunities pass them by.

Many manufacturers, distributors and franchise organizations offer co-op funds to help offset qualifying advertising expenses. But these programs can have deadlines, promotional windows or funding limits, which means waiting too long could leave valuable marketing dollars unused.

Stay ahead by regularly reviewing available co-op programs on RAB.com and connecting with businesses that may qualify. A well-timed conversation can help a client maximize available funds while giving you a timely reason to start—or restart—a sales conversation.

Take a look at the current co-op opportunities below. The right time to make that call may be now.

  • Central Boiler Start Planning for the Heating Season! Offer Valid for Limited Time Only
  • Generac Summer Sales Event! Offer Expires 9/27/2026
  • GM Certified Service Powertrain Rebate! Offer Expires 9/30/2026
  • Suzuki Scorchin’ Sales Event! Offer Expires 9/30/2026

Source: RAB



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