CPI Shelter Forecast, August 2026

Housing inflation is showing little sign of further significant cooling in the near term. Zillow forecasts rent inflation at about 2.8% annually in August and Owners’ Equivalent Rent at 3.2%, with the measures expected to finish 2026 at roughly 3.0% and 3.3%, respectively. Market rents are also projected to rise, with single-family rents increasing 2.9% in 2026 and multifamily rents up 1.9%.

Continued rent growth creates opportunities to approach businesses serving both renters and property owners. Sellers can consider apartment communities, property managers, real estate agents, mortgage lenders, homebuilders, moving companies, renters insurance providers, furniture retailers and home improvement businesses with messages tied to housing costs, moving decisions and the ongoing needs of renters and homeowners.