Farmers Adopting AI Faster Than Any Other Tech

Generative AI is gaining ground on farms, with 17% of farmers globally now using it for farm-related tasks, making it one of agriculture’s fastest-growing technologies. Adoption is even higher in North America at 23%, including 10% who pay for AI tools. Farmers are using AI to help navigate decisions involving strategy, finance and agronomy, but human expertise still matters: 56% rely on technical agronomists and 56% on sales representatives for advice.

The combination of rapid technology adoption and continued reliance on trusted experts creates opportunities for agricultural technology companies, farm equipment dealers, seed and fertilizer suppliers, agronomists, agricultural lenders, farm management services and other agribusinesses. Sellers can help these businesses position themselves as knowledgeable resources that combine technology with the expertise and relationships farmers continue to value.