Know Where The Ad Dollars Are Going

Where will the opportunities be for radio in 2027? Knowing which categories are spending, where growth is emerging and how radio fits within the local advertising marketplace can help sellers focus their prospecting and strengthen client conversations.

Join RAB and BIA Advisory Services at 12 p.m. CT on Wednesday, October 7, for Radio’s Next Chapter: The 2026-27 Local Advertising Forecast. BIA’s Michael Guerity and Senan Mele will reveal the latest local advertising projections, including trends for over-the-air and digital radio and the business categories expected to lead radio investment.

More importantly, they’ll turn the data into action with category-specific sales strategies, client talk tracks and objection-handling guidance sellers can put to work immediately.

Don’t just know where the market is headed. Know where to sell next. Register now for this RAB member-exclusive live presentation.