Courtship Is Making a Comeback, Says Match Group

Singles appear increasingly interested in intentional dating built around commitment, shared values and clearly defined relationship goals. Match Group research cited by DatingNews found 72% of respondents are open to dating or starting a relationship, while 16% are actively seeking a long-term commitment. Match Group is responding by broadening the positioning of its Upward app beyond its religious roots to reach more singles interested in traditional courtship and long-term relationships.

A greater emphasis on serious relationships can translate into spending as couples date and move toward important milestones. Sellers can prospect restaurants, entertainment venues, jewelers, florists, travel businesses, matchmakers and dating services, event venues and wedding-related businesses, helping them connect with singles and couples looking for experiences and products that support relationships.