Help Your Clients Turn Co-op Dollars Into Growth

Every business wants to grow, but finding room in the marketing budget can sometimes stand in the way. Co-op advertising can help change that conversation by giving eligible businesses access to funds that can make their advertising dollars go further.

By identifying available co-op programs, you can help clients think beyond what they planned to spend and focus instead on what they want to accomplish. Those additional dollars could help support a larger campaign, increase frequency, promote a new product or reach more potential customers.

And when it comes to researching co-op, you can't rely on AI alone. AI can uncover program documents, past reimbursement percentages, claim systems, contacts and other helpful information, but it cannot reliably access everything contained in a proprietary co-op database. Current program details, eligibility requirements and other important information may not be publicly available or accessible to AI.

That's the advantage RAB members have when they use the co-op resources available on RAB.com to research current opportunities and help clients make informed decisions. Bringing reliable co-op information to the table demonstrates that you're focused on the client's growth, not simply the advertising buy.

Explore the current co-op opportunities below and see where available dollars could help your clients grow.

• Limited Time Deal on Wrangler Retro Jeans! Offer Valid 10/14/2026 - 10/27/2026
• Altoz Think Green Promotion! Offer Expires 10/31/2026
• The Fall Trane Unstoppable Event! Offer Valid 10/1/2026 - 11/15/2026