Know Where The Ad Dollars Are Going

Where will the opportunities be for radio in 2027? Next week, get a closer look at where the ad dollars are headed and which categories could offer the greatest opportunities for radio sellers.

Join RAB and BIA Advisory Services at 12 p.m. CT on Wednesday, October 7, for Radio’s Next Chapter: The 2026-27 Local Advertising Forecast. BIA’s Michael Guerity and Senan Mele will reveal the latest local advertising projections, including trends for over-the-air and digital radio and the business categories expected to lead radio investment.

More importantly, they’ll turn the data into action with category-specific sales strategies, client talk tracks and objection-handling guidance sellers can put to work immediately.

Don’t just know where the market is headed. Know where to sell next. Register today and join us next week for this RAB member-exclusive live presentation.